Ideas to boost business during the slower months Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your...
We’ve said it before and we’ll say it again: your waiting room matters. It’s often the first impression patients get of your practice, and they may even spend more time there than in the exam room. Your waiting room can make the difference between anxious or relaxed...
Have you heard this classic riddle before? A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” Who is the surgeon?...
Health care is changing. We are seeing a greater focus on patient satisfaction and a shift toward pay-for-performance reimbursement models. These changes require a change in the way doctors operate their practices, from physician-focused to patient-focused. Many...
Last month, our company completed our rebrand, and we announced our name change from Eyemaginations to Rendia. Our new brand identity was the result of defining our company’s purpose and values, guided by Baltimore-based branding agency, Backroom. Here are some things...
