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MACRA: What Is It, and Will It Help or Hurt Your Practice?

MACRA: What Is It, and Will It Help or Hurt Your Practice?

by Smitha Gopal | Aug 18, 2016 | Emerging Technology & Trends, Practice Pearls

Nearly half of U.S. doctors are unfamiliar with the Medicare Access and CHIP Reauthorization Act of 2015, otherwise known as MACRA, according to a new survey by Deloitte. Yet the proposed rule’s shift from fee-for-service to pay-for-performance will drive health care...
The Role of Patient Education in Successful Co-management

The Role of Patient Education in Successful Co-management

by Michael Sopher | Aug 10, 2016 | Emerging Technology & Trends

Four out of five cataract diagnoses are made by an optometrist, making ODs the gatekeepers to cataract referrals and to intraocular lens (IOL) technology, according to the Optometry Times. And ophthalmologists rely on ODs not only for referrals, but for follow-up care...
What’s the Solution to EHRs’ Poor Usability?

What’s the Solution to EHRs’ Poor Usability?

by Brigitte Granger | Jul 28, 2016 | Technology & the Internet

More than 80 percent of medical providers currently use electronic health records (EHRs). EHRs were supposed to streamline the patient visit, reduce doctors’ workload, and make it easier to avoid medical errors. However, the data show that hasn’t happened. A recent...
Three Quick Strategies to Improve Your Medical Practice SEO

Three Quick Strategies to Improve Your Medical Practice SEO

by elaine | Jul 27, 2016 | Emerging Technology & Trends, Technology & the Internet

Guest post by Elaine Bushey, Client Services & Web Team Manager at Fast Track Marketing Search engine optimization (SEO): this is one of those marketing strategies that is important (and sometimes daunting) for any business. If you have a medical practice, having...
How Eye Doctors Can Win Despite Online Retailers

How Eye Doctors Can Win Despite Online Retailers

by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
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