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Getting Patients to Think Beyond the Vision Plan
Many eye doctors feel that optometry is undervalued. Patients often expect their vision plan to cover everything, while doctors’ reimbursements are typically quite low. Coverage and transparency may be confusing or obscure. Learn how to reframe the conversation.
7 Tips for Summer Vision and Hearing Safety
The masks are coming off, pools and beaches are opening, and there’s a feeling of freedom and hope as summer arrives. We’ve seen the positive outcomes of educating people about their health risks and adopting effective prevention strategies. Here are some tips for doctors to deliver better patient education this summer.
Cybersecurity for Medical Practices—Is Your Practice at Risk?
Is there anything medical practices can do to protect against cybersecurity threats? And what should you do if you get hacked? We’ve compiled some expert tips and resources.
Correcting Patients’ Misconceptions About Cataracts
Patients have many misconceptions about cataracts and fears about surgical treatment. Since June is Cataract Awareness Month, this is a great time to educate your patients.
How to Use Your Practice Blog as a Successful Marketing Tool
Medical practices that publish a blog do so for a number of reasons: to connect with people, educate patients, and to market their practices. Here are some ideas that may help you get started.
3 Reasons Patients Aren’t Coming In and How to Get Them Back to Your Practice
Resuming care in the post-pandemic world The COVID-19 pandemic has had a major impact on patient volume and revenue for most medical...
May is Better Hearing and Speech Month
Hearing loss affects 48 million people in the United States. Here are some facts, tips, and resources to share with your patients and encourage them to schedule hearing exams.
Leveraging Freelancers to Handle Extra Tasks at Your Practice
Where to find them, how to hire them These days, you may feel as though your medical practice is expected to do more with less. You may...
Educating Patients on Demodex Blepharitis
Patient education for demodex blepharitis requires finding a balance between explaining the condition without upsetting patients, while also letting them know that left untreated, it can result in thinning and loss of lashes, intolerance to contact lenses, or potentially chronic dry eye disease.