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Eye-Friendly Holiday Gift Guide
Holidays are a great time to educate your patients about eye safety — especially those who may be buying gifts for their children or grandkids. Establish your practice as a trusted source of eye health information by sharing these tips and recommendations with your patients this season.
Ideas and Strategies for Your 2022 Social Media Calendar
Social media allows you to reach patients outside of your office. But it can be time-consuming if you don’t have a plan in place. Here are our thoughts on why advance planning is key for your social media strategy.
Gen Z Patients and How to Cultivate Them
Gen Z is the generation that is the most likely patient population to choose virtual healthcare. Here are some specific factors to consider for doctors wanting to better attract and serve Gen Z patients.
Stop Promoting Glasses the Old-Fashioned Way
Boost your eyewear sales and set your optical dispensary apart in the modern marketplace. Learn the latest trends in eyewear technology and fashion.
3 Things Doctors Can Do to Improve Patient Communication
Doctor-patient communication is a key component in any patient’s care journey. A strategy that addresses all touchpoints in the patient journey for both new and existing patients helps to start building a relationship even before a patient walks into your office.
Raising Awareness About Sinusitis
Videos to educate patients about this common condition and treatments These days, patients may be extra aware of symptoms like a stuffy...
The Importance of Measuring Patient Engagement
How to tell if video is working for your practice Patient engagement matters. Studies show that patients who are informed about their...
Is That Snoring a Sign of Something More Serious?
Sleep apnea affects an estimated 30 million Americans. According to the American Sleep Apnea Association, 80 percent of cases of moderate and severe obstructive sleep apnea go undiagnosed. Learn how to raise awareness in your practice.
Help Patients ‘Embrace the Now’
Given the ease and outcomes of cataract surgery, as well as the advanced lens technology now available, why are so many prospective patients still on the sidelines? Learn three reasons for patient hesitancy, and how to address their concerns.