Blog Posts
Read our latest posts focused on growing your practice and improving patient experience
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The Future of Optometry
Disruptions from COVID-19 and other factors offer opportunities for eye care practices Technology, the pandemic and other factors have...
Is Your SEO Strategy Working?
What metrics to track to see how many visitors are coming to your site—and whether they’re converting In a previous post, we discussed...
The Link Between Depression and Dry Eye Disease
May is Mental Health Awareness Month, the perfect time to educate patients We are in the midst of a mental health crisis. During the...
The High Cost of Medical Misinformation
How to combat its effects on informed consent, patient adherence and provider trust Patients are more skeptical than ever, especially...
SEO Tips for Medical Practices
8 ways video can improve your website and increase conversions Are you making the most of your practice’s website? Simply having an...
A Novel Delivery Method for Dry Eye Signs and Symptoms
Videos can help patients understand this new treatment option Dry eye therapy has come a long way in recent years, especially since we...
How to Help Patients Cope With Stress
Tips and videos to help reduce these top stressors Stress is at an all-time high in the United States. The combined effects of an...
Are Your Patients Making These Eye Makeup Mistakes?
Educate them on how to use cosmetics safely, and what to avoid Cosmetics have been used for centuries to enhance the eyes. Research...
Reducing Patient Anxiety
How to address common fears and concerns that can cause gaps in care For many patients, anxiety about doctors’ appointments is common....