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The Future of Optometry

The Future of Optometry

Disruptions from COVID-19 and other factors offer opportunities for eye care practices Technology, the pandemic and other factors have caused major disruptions in many industries, and optometry is no exception. “Although the concept of disruption may have negative...

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Is Your SEO Strategy Working?

Is Your SEO Strategy Working?

What metrics to track to see how many visitors are coming to your site—and whether they’re converting In a previous post, we discussed 8 ways video can improve your practice’s website SEO and ultimately convert visitors into patients. But once these strategies are...