by Kristen Shaab | Sep 29, 2017 | Medical Marketing, Technology & the Internet
Why health care needs to make the switch to online marketing Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come...
by Rachel Bishop | Oct 6, 2016 | Emerging Technology & Trends, Practice Pearls
Have you heard this classic riddle before? A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” Who is the surgeon?...
by Rachel Bishop | Aug 31, 2016 | Technology & the Internet
While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “‘Waste of time’ is the most common and scathing criticism leveled at social media by my physician friends and...
by J. Malanka | Jun 21, 2016 | Latest Videos, Patient Engagement
Summer is here and the heat is on you to capture your patients’ interest. You may be asking yourself: how can I engage patients and promote my services in a fun and captivating way? We suggest using video content to both entertain and educate them. We have the top...
by Michael Sopher | May 12, 2016 | Emerging Technology & Trends
A nurse inspired by a young chemotherapy patient’s courage posts a photo on her personal Facebook page, being careful not to use the patient’s name. A practice manager posts a photo of an office party on Instagram; a stack of patient files is in the background. A...
