by Kristen Shaab | Sep 28, 2018 | Emerging Technology & Trends, Medical Marketing, Relating to Your Patients
Originally published on September 27, 2017 From decor to niche services to technology, here’s how savvy eye care practices stand out Fresh flowers, striped wallpaper, and elaborate window displays that rival the high-end boutiques of Rodeo Drive or Fifth Avenue is not...
by Michael Sopher | Sep 8, 2017 | Practice Pearls
How meeting the needs of 80 million millennials benefits patients of all generations Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more...
by jsopher | Jun 9, 2017 | Technology & the Internet
From apps to smart pills, new digital tools are tackling this costly problem Patients who do not take their medication or follow through on doctor-prescribed treatments are a common – and costly – problem. A recent study published in the American Journal of Managed...
by Brad Sopher | Apr 28, 2017 | Patient Engagement, Relating to Your Patients
Patient education, engagement, and convenience are critical pieces of the health care puzzle for this population Reducing the burdens of chronic disease is one of the biggest challenges facing the health care industry today. More than half of Americans are currently...
by Rob Stretch | Mar 22, 2017 | Relating to Your Patients, Technology & the Internet
The interest in mobile health (mHealth) shows no signs of waning. That goes for both patients and doctors. A 2016 survey found that patients want more digital health tools from their doctors: 59 percent of all health-insured patients surveyed, and 70 percent of...
