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How Eye Doctors Can Win Despite Online Retailers

How Eye Doctors Can Win Despite Online Retailers

by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
What Patient Education Can and Can’t Do

What Patient Education Can and Can’t Do

by Smitha Gopal | Jun 30, 2016 | Relating to Your Patients

Patient education has changed. Decades ago, doctors distributed pamphlets to patients as needed. Now, people seek instant access to information about their health whenever and wherever they want. According to 2015 data from Pew Research Center, 62 percent of...
Three Reasons Using Video Will Make a Splash this Summer

Three Reasons Using Video Will Make a Splash this Summer

by J. Malanka | Jun 21, 2016 | Latest Videos, Patient Engagement

Summer is here and the heat is on you to capture your patients’ interest. You may be asking yourself: how can I engage patients and promote my services in a fun and captivating way? We suggest using video content to both entertain and educate them. We have the top...
How Is Your Practice Performing? New Videos to Refresh Patient Care

How Is Your Practice Performing? New Videos to Refresh Patient Care

by J. Malanka | May 24, 2016 | Emerging Technology & Trends, Latest Videos

Have you done your spring cleaning? Summer is just around the corner, so before vacations begin, take the time to evaluate how your practice is doing. Even the most successful practice can lose sight of its goals and fail to see possibilities for change. According to...
Six Videos to Make Your Patients Smile

Six Videos to Make Your Patients Smile

by Brigitte Granger | Feb 16, 2016 | Latest Videos, Patient Engagement

As a health care provider, you’re in the business of caring for patients. That might mean performing surgery, prescribing medication, or recommending ways to improve quality of life. However, patient care isn’t just limited to surgical outcomes anymore. As patient...
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