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True Innovation: The Light Adjustable Lens

True Innovation: The Light Adjustable Lens

by Dr. Paul Karpecki | Dec 13, 2019 | Practice Pearls, Technology & the Internet

The only lens that can be customized after cataract surgery Imagine not having to worry about patients’ complaints about refractive errors after cataract surgery. Imagine patients not having to wonder if they made the right decision between monovision or full distance...
How to Capture Compelling Patient Testimonials

How to Capture Compelling Patient Testimonials

by Kristen Shaab | Jan 25, 2019 | Medical Marketing

Tips for gathering powerful, personal feedback to market your practice Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care...
Hey, Google: How Are Doctors Using Voice Technology?

Hey, Google: How Are Doctors Using Voice Technology?

by jsopher | Nov 23, 2018 | Technology & the Internet

The growing role of voice assistants in health care Judging by the number of commercials advertising “smart speakers,” voice technology is going to be big this holiday season. In 2017, almost 44 million voice assistants were sold, and these devices are...
Simulate Cataract and Refractive Surgery Outcomes with Rendia’s Latest Tool

Simulate Cataract and Refractive Surgery Outcomes with Rendia’s Latest Tool

by Brigitte Granger | Oct 17, 2018 | Marketing Your Practice

Increase premium conversions, boost patients’ confidence in their treatment decisions, and avoid buyer’s remorse What is the Outcome Simulator? Rendia’s Outcome Simulator was born out of conversations with our customers who explained their challenges communicating the...
How to Deal with Difficult Caregivers

How to Deal with Difficult Caregivers

by Michael Sopher | Nov 5, 2015 | Emerging Technology & Trends, Patient Engagement

Most doctors have encountered them at some point: a patient’s complaining spouse, controlling daughter, or aggressive son-in-law who questions every care decision. Dealing with difficult caregivers is a common issue. There are 93 million family caregivers in the U.S.,...
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