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How Eye Doctors Can Win Despite Online Retailers

How Eye Doctors Can Win Despite Online Retailers

by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
Are Screens Hurting Your Relationship with Patients?

Are Screens Hurting Your Relationship with Patients?

by Brad Sopher | Jul 14, 2016 | Patient Engagement, Technology & the Internet

Screens are everywhere in our lives now, even in the exam room. More than 80 percent of doctors now use EHRs, and the hype is building surrounding new technologies in healthcare such as virtual reality. The benefits of technology are numerous—but we all know that too...
What Patient Education Can and Can’t Do

What Patient Education Can and Can’t Do

by Smitha Gopal | Jun 30, 2016 | Relating to Your Patients

Patient education has changed. Decades ago, doctors distributed pamphlets to patients as needed. Now, people seek instant access to information about their health whenever and wherever they want. According to 2015 data from Pew Research Center, 62 percent of...
‘Tis the Season to Strengthen Patient Relationships

‘Tis the Season to Strengthen Patient Relationships

by jnorwood | Dec 8, 2015 | Emerging Technology & Trends, Patient Engagement

Patients might not want to spend their holidays at the doctor’s, so why not take some time to pleasantly surprise them? With a bit of holiday spirit, your practice can be even more warm and welcoming. Here are some simple ways to strengthen patient relationships this...
Eight Tips and Tools to Expand Your Social Media Audience

Eight Tips and Tools to Expand Your Social Media Audience

by Rob Stretch | Jan 29, 2015 | Relating to Your Patients, Technology & the Internet

One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s latest Ticker survey on consumer health care opinions and behavior. Facebook topped the list, with 94 percent of respondents reporting that...
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