‘Tis the Season to Strengthen Patient Relationships


Patients might not want to spend their holidays at the doctor’s, so why not take some time to pleasantly surprise them? With a bit of holiday spirit, your practice can be even more warm and welcoming. Here are some simple ways to strengthen patient relationships this month:

Make your waiting room merry and bright

Your waiting room is a patient’s first impression of your practice – it’s time to deck the halls! While you’ve likely put some thought into making the waiting time enjoyable, improving your waiting room for the holidays can add that extra personal touch. Consider quick decorations such as string lights, candy canes, a Christmas tree, or menorah. Feeling more creative? Lay out stationary and crayons for the little ones to write “letters to Santa.”

Send well wishes via email and social media

If you haven’t scheduled a season’s greetings email yet, it’s not too late! Don’t worry, this is a fast and fun way to show patients you care. Take a look at these creative holiday templates for inspiration. Be sure to include noteworthy practice updates like promotions or a change in staff along with well wishes to your patients and their families.

In addition to a seasonal email, don’t forget to post on social media. This “Holiday Wishes” vignette is a great way to show patients you care:

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Bonus points: “Elf yourself” and your staff for some guaranteed laughs!

Get your website in the holiday spirit

With all the buzz from your holiday social media and email activity, patients and prospects will be checking out your website. If you haven’t updated it in a while, it might be time for a digital facelift. Engage people with your site by updating staff bios, holiday office hours, and posting a quick note wishing patients well and encouraging them to schedule appointments.

Happy staff, happier patients

The holidays are a great opportunity to show your staff some love. There’s still time to plan end of the year bonuses and a holiday party. Small events like a cookie swap or “Secret Santa” gift exchange can also go a long way. Before you know it, your practice will be filled with smiles.

Merry and happy everything, from the Rendia team to yours!

For ideas on how to make your practice jolly all year ‘round, subscribe to our newsletter.

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