by Stephanie Barlas | Nov 5, 2021 | Medical Marketing
Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
by Stephanie Barlas | May 8, 2020 | Medical Marketing, Patient Engagement
Reassure patients with proactive communication and patient education during COVID-19 As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about...
by Smitha Gopal | Oct 4, 2019 | Emerging Technology & Trends
How collaboration between O.D.s and M.D.s can improve patient care and boost success for both Historically, the subject of ophthalmologists co-managing patient care with optometrists has been controversial. However, co-management has become more accepted and...
by Dr. Paul Karpecki | Aug 31, 2018 | Practice Pearls
Patients want to know about eye-whitening drops, genetic tests, and new glaucoma drugs It’s an exciting time to be an eye care practitioner. Advancements in diagnosis and treatment are happening all the time. Because patients are more engaged in their health and have...
by Michael Sopher | Jun 22, 2018 | Relating to Your Patients, Technology & the Internet
Originally Published July 7, 2017 What your patients need to know about these concerning new apps Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a...
