by Stephanie Barlas | Apr 1, 2022 | Relating to Your Patients
Educate them on how to use cosmetics safely, and what to avoid Cosmetics have been used for centuries to enhance the eyes. Research suggests that a large proportion of women of all ages use facial and eye makeup, with mascara, eyeliner and eyeshadow being among the...
by Stephanie Barlas | Jan 21, 2022 | Emerging Technology & Trends
Set your practice up for success in 2022 We still have not yet seen the end of COVID-19, and eye care practices are still trying to find their footing. But being aware of and responsive to these trends can help keep your practice ahead of the curve in 2022. Trend...
by Stephanie Barlas | Jan 7, 2022 | Relating to Your Patients
See more patients this year by being proactive about education As we head into the new year, it’s a good time to focus on reframing some common eyecare misconceptions through patient education. A 2021 survey from Johnson & Johnson Vision found that while 86% of...
by Stephanie Barlas | Nov 19, 2021 | Emerging Technology & Trends
What, when and where to post to reach more patients online What’s a great way to connect and engage with patients outside of your office? Social media. Use of social media increased significantly during the COVID-19 pandemic, and interest does not seem to have tapered...
by Stephanie Barlas | Nov 5, 2021 | Medical Marketing
Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
