by Stephanie Barlas | Jan 21, 2022 | Practice Management
Set your practice up for success in 2022 We still have not yet seen the end of COVID-19, and eye care practices are still trying to find their footing. But being aware of and responsive to these trends can help keep your practice ahead of the curve in 2022. Trend...
by Stephanie Barlas | Jan 7, 2022 | Patient Education
See more patients this year by being proactive about education As we head into the new year, it’s a good time to focus on reframing some common eyecare misconceptions through patient education. A 2021 survey from Johnson & Johnson Vision found that while 86% of...
by Stephanie Barlas | Dec 3, 2021 | Patient Engagement
Educate your patients on how to avoid common eye injuries What’s on kids’ holiday wish lists this year? Nerf guns? Toys with lasers or LED lights? This is a great time to educate your patients about eye safety — especially those who may be buying gifts for their...
by Stephanie Barlas | Nov 19, 2021 | Practice Management
What, when and where to post to reach more patients online What’s a great way to connect and engage with patients outside of your office? Social media. Use of social media increased significantly during the COVID-19 pandemic, and interest does not seem to have tapered...
by Stephanie Barlas | Nov 5, 2021 | Medical Marketing
Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
