What your patients with glasses need to hear from you now In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is...
Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
Ideas to boost business during the slower months Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your...
Although we are best known for our animated videos, sometimes it makes sense to record live-action video. For example, when modeling instructions, watching someone else do it first is extremely powerful. Live action video adds that human element, which is ideal when...
