by Rebecca Lee | Dec 20, 2019 | Medical Marketing
Tips on getting started with this effective digital marketing strategy You keep up with CME requirements. You upgrade your technology and embrace new innovations in medicine. So why would you cling to outdated practice marketing techniques? If you’re still using only...
by Rebecca Lee | Oct 25, 2019 | Patient Engagement
Your older patients’ care priorities may not be what you think—or what younger patients want An 82-year-old man with heart failure was presented with a difficult decision: undergo the high-risk surgery his doctors recommended, or die. As Kaiser Health News (KHN)...
by Rebecca Lee | Sep 20, 2019 | Medical Marketing, Patient Engagement
The psychology behind why giveaways and gifts work Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what...
by Rebecca Lee | Jun 28, 2019 | Technology & the Internet
After EHRs and online scheduling, what are the next patient-focused technologies you should consider? Why is it that you can now scan and pay for your groceries while you shop, schedule a massage online, and deposit a check via smartphone, but in many doctors’ offices...
by Rebecca Lee | Jun 14, 2019 | Emerging Technology & Trends
Use your strengths, improve your weaknesses, and beat burnout using the test results In a previous post, we discussed the Enneagram, a popular self-assessment tool along the lines of the Myers-Briggs test. By answering questions related to your behavior in certain...
