Is Your Practice Prepared for These 3 Unexpected Situations?

by Kristen Shaab | Nov 8, 2019 | Emerging Technology & Trends

From minor complaints to life-threatening emergencies, it’s important to have a plan in place You’ve heard the saying, “Failing to plan is planning to fail.” This is certainly true when it comes to operating a successful medical practice today. You need to be prepared...

The Economic Impact of Dry Eye

by Katie Moyer | Nov 1, 2019 | Emerging Technology & Trends, Practice Pearls

The cost of this growing condition to patients and practices While it was once perceived as a minor irritation, today dry eye disease (DED) is considered a “critical and significant public health issue” in the U.S., according to the Ophthalmology Times. An estimated...

Doctors Ask: Should I Email My Patients?

by Stephanie Barlas | Oct 18, 2019 | Medical Marketing, Patient Engagement

Used correctly, it’s a powerful tool for patient engagement and practice marketing For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the...

Successful Co-management in Eye Care

by Smitha Gopal | Oct 4, 2019 | Emerging Technology & Trends

How collaboration between O.D.s and M.D.s can improve patient care and boost success for both Historically, the subject of ophthalmologists co-managing patient care with optometrists has been controversial. However, co-management has become more accepted and...

Opening a New Practice Location: Part 2

by Nat Moore | Sep 6, 2019 | Emerging Technology & Trends

What to consider when evaluating office space, signing a lease, and attracting patients Deciding where to open a medical practice or launch a new location is a big decision that ultimately affects the success of your business. In our first post on this topic, Opening...