by Smitha Gopal | Oct 2, 2020 | Practice Pearls, Relating to Your Patients
Strategies for combating the ‘infodemic’ of COVID-19 misinformation Recent polls show that public trust in U.S. health experts is declining. This comes at a critical time, since dozens of vaccine candidates are currently in clinical trials, with an effective vaccine...
by Katie Moyer | Mar 26, 2020 | Emerging Technology & Trends, Patient Engagement
Easy ways to share clear, trusted health content remotely As Coronavirus Disease 2019 (COVID-19) continues to spread across multiple continents and throughout the U.S., most medical practices are feeling the impact of this global pandemic. On March 18, 2020, the...
by Stephanie Barlas | Feb 21, 2020 | Patient Engagement
Top 3 reasons patients leave a practice Patients today have an unprecedented number of choices when it comes to choosing providers and health care options. The days of “doctor knows best” and being loyal to the same practice for decades are over. According to Becker’s...
by Rebecca Lee | Sep 20, 2019 | Medical Marketing, Patient Engagement
The psychology behind why giveaways and gifts work Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what...
by Katie Moyer | Oct 6, 2017 | Emerging Technology & Trends, Medical Marketing, Patient Engagement
Get more patients by focusing on what’s important to them Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only...