by Stephanie Barlas | Oct 18, 2019 | Medical Marketing, Patient Engagement
Used correctly, it’s a powerful tool for patient engagement and practice marketing For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the...
by Rebecca Lee | Sep 20, 2019 | Medical Marketing, Patient Engagement
The psychology behind why giveaways and gifts work Is gifting patients stress balls branded with your name an effective way to build loyalty? Do giveaways on your Facebook page influence patients to promote your practice? It can be hard to know what...
by Kristen Shaab | Aug 23, 2019 | Medical Marketing
Patients trust them, but can doctors control their Internet ratings? What’s the first thing the vast majority of people do when choosing a doctor? The same thing they do when searching for a good restaurant, a new dry cleaner, or the top hair salon in town: they go...
by Stephanie Barlas | Aug 16, 2019 | Patient Engagement
Are you offering these options to patients while they wait? The average time patients spend waiting for a doctor is just over 18 minutes, according to a 2018 report. While that is a decrease from previous years, wait time remains a significant factor in patient...
by Kristen Shaab | Jul 5, 2019 | Medical Marketing
Getting specific about patient-friendly info, images, and user experience We’ve discussed before the importance of your practice’s website. It is usually the first stop for patients, especially younger ones, when looking for a doctor: 88 percent of patients under age...
