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Protecting Your Practice During Coronavirus (COVID-19)

Protecting Your Practice During Coronavirus (COVID-19)

by Kristen Shaab | Apr 2, 2020 | Emerging Technology & Trends, Medical Marketing, Patient Engagement

How to keep your practice’s future secure while staying connected with patients The U.S. now has more confirmed cases of Coronavirus Disease 2019 (COVID-19) than any other country. Not only is the global pandemic presenting new public health challenges daily, it...
Why Sponsored Content Erodes Patient Trust

Why Sponsored Content Erodes Patient Trust

by Smitha Gopal | Mar 20, 2020 | Emerging Technology & Trends, Patient Engagement

‘Free’ patient education from manufacturers comes at a cost Health care has a trust problem. Recent data shows patient trust in the health care industry is declining, according to Modern Healthcare. There are many reasons for this, including rising out-of-pocket costs...
Internal Marketing: The Low-Cost, High-ROI Way to Grow Your Practice

Internal Marketing: The Low-Cost, High-ROI Way to Grow Your Practice

by Kristen Shaab | Mar 13, 2020 | Medical Marketing

Are you tapping into the power of the patients you already have? Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract...
Website Basics: Getting the Imagery Right

Website Basics: Getting the Imagery Right

by Stephanie Barlas | Mar 6, 2020 | Medical Marketing

Are you making these common mistakes that turn off patients? You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona...
3 New Year’s Resolutions for Doctors

3 New Year’s Resolutions for Doctors

by Stephanie Barlas | Jan 10, 2020 | Emerging Technology & Trends, Medical Marketing

What to focus on in 2020 for maximum ROI Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be...
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