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Stop Promoting Glasses the Old-Fashioned Way

Stop Promoting Glasses the Old-Fashioned Way

by Stephanie Barlas | Nov 5, 2021 | Medical Marketing

Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
Myopia: A Growing Concern for Young Patients

Myopia: A Growing Concern for Young Patients

by Dr. Paul Karpecki | Apr 16, 2020 | Practice Pearls, Technology & the Internet

How your practice can address this condition now and in the future COVID-19 has forced the world to adapt and change like never before. In a matter of weeks, we’ve seen doctors who have never before offered telemedicine figuring out how to continue caring for their...
Wearing and Caring for Your Glasses: Behind the Scenes

Wearing and Caring for Your Glasses: Behind the Scenes

by Brigitte Granger | Mar 22, 2016 | Latest Videos

Although we are best known for our animated videos, sometimes it makes sense to record live-action video. For example, when modeling instructions, watching someone else do it first is extremely powerful. Live action video adds that human element, which is ideal when...
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