by Stephanie Barlas | May 29, 2020 | Medical Marketing, Patient Engagement
What should your strategy be post-COVID-19? It should come as no surprise that Americans have spent more time online during the coronavirus pandemic. Between stay-at-home orders and a thirst for up-to-date information, more people than ever are turning to the internet...
by Kristen Shaab | Sep 29, 2017 | Medical Marketing, Technology & the Internet
Why health care needs to make the switch to online marketing Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come...
by jnorwood | Jan 28, 2016 | Patient Engagement
Chances are, your practice already has a Facebook page. If not, what are you waiting for? Nearly two-thirds of American adults use social networking sites, according to Pew Research Center. And Facebook is by far the most popular site—72 percent of online adults are...
by Rob Stretch | Jan 29, 2015 | Relating to Your Patients, Technology & the Internet
One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s latest Ticker survey on consumer health care opinions and behavior. Facebook topped the list, with 94 percent of respondents reporting that...
by jsopher | Oct 30, 2014 | Emerging Technology & Trends, Technology & the Internet
The use of social media in health care is on the rise. Patients like to research their health online, and they want tech-savvy doctors. A recent survey found that 41 percent of people said social media would affect their choice of a specific doctor, hospital, or...
