by Katie Moyer | Oct 26, 2018 | Patient Engagement
Education and empathy are key to communicating with concerned parents It’s that time of year again. School’s back in session, kids are getting sick, and well-meaning parents are rushing them to the doctor, armed with a list of diagnoses and treatments they’ve gathered...
by Brad Sopher | Sep 21, 2018 | Relating to Your Patients
Intended to stop adult smoking, vaping has become a harmful teen trend Last week, the FDA announced its largest-ever enforcement action in the history of the agency. The goal? Stopping sales of e-cigarettes and vaping products to teens. The agency warned Juul Labs and...
by Katie Moyer | Aug 24, 2018 | Relating to Your Patients
The need for a balanced conversation It’s widely known that overexposure to the sun can have detrimental effects, including sunburns, dehydration, heat stroke, and skin cancer. This may cause your patients to think they should avoid the sun entirely–but, as you...
by Kristen Shaab | Aug 17, 2018 | Emerging Technology & Trends, Medical Marketing, Technology & the Internet
Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
by Brad Sopher | Aug 9, 2018 | Relating to Your Patients
ENTs: Now’s the time to raise awareness about common ear conditions and injuries Summer doesn’t technically end until September 22 this year, so there’s still plenty of time for warm-weather fun. However, that also means more opportunities for ear health issues, from...
