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Why Diversity Matters in Your Practice

Why Diversity Matters in Your Practice

by Andrea Birdsong | Feb 26, 2021 | Emerging Technology & Trends, Patient Engagement

Diversity has long been a buzzword in business and education, and it’s rapidly becoming an important issue in health care. Research shows that diversity—of race as well as ethnicity, gender, age, and socioeconomic status—has a measurable impact on innovation and even...
Website Basics: Getting the Imagery Right

Website Basics: Getting the Imagery Right

by Stephanie Barlas | Mar 6, 2020 | Medical Marketing

Are you making these common mistakes that turn off patients? You’ve likely heard the saying, “A picture is worth a thousand words.” A photo that went viral on social media earlier this year proves the truth of that statement. As Forbes reported, a young boy in Arizona...
Is Public Service Loan Forgiveness Too Good to Be True?

Is Public Service Loan Forgiveness Too Good to Be True?

by Smitha Gopal | Nov 2, 2018 | Practice Pearls, Work-Life Balance

The program that promised to reduce doctors’ student debt is falling short The median cost of attending a four-year public medical school is more than $240,000. Private medical school fees can exceed $340,000, according to the Association of American Medical...
How Mentoring Can Support All Doctors

How Mentoring Can Support All Doctors

by Michael Sopher | Oct 20, 2017 | Practice Pearls, Work-Life Balance

The benefits to mentors, mentees, and medicine overall are clear and measurable “Mentorship is the key ingredient for success in medicine,” wrote medical student Jackie Olive on KevinMD.com. Proponents of mentoring say that’s true not only for medical students and...
Top Secrets to Reaching Millennial Patients

Top Secrets to Reaching Millennial Patients

by Michael Sopher | Sep 8, 2017 | Practice Pearls

How meeting the needs of 80 million millennials benefits patients of all generations Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more...
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