by Rebecca Lee | Feb 7, 2020 | Patient Engagement, Technology & the Internet
4 reasons tech is superior to text Most people in the U.S. have embraced mobile technology—and are using it to monitor and improve their health. About one in five Americans now wears a smartwatch or fitness tracker, according to Pew Research Center. Nine in 10...
by Stephanie Barlas | Jan 10, 2020 | Emerging Technology & Trends, Medical Marketing
What to focus on in 2020 for maximum ROI Happy New Year! Are you ready to take your practice to the next level in 2020? Focus on a few specific goals proven to help you build patient loyalty and brand awareness and plan steps to accomplish them. It doesn’t have to be...
by Rebecca Lee | Dec 20, 2019 | Medical Marketing
Tips on getting started with this effective digital marketing strategy You keep up with CME requirements. You upgrade your technology and embrace new innovations in medicine. So why would you cling to outdated practice marketing techniques? If you’re still using only...
by Katie Moyer | Oct 6, 2017 | Emerging Technology & Trends, Medical Marketing, Patient Engagement
Get more patients by focusing on what’s important to them Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only...
by Kristen Shaab | Sep 29, 2017 | Medical Marketing, Technology & the Internet
Why health care needs to make the switch to online marketing Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come...
