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Beware the Dangers of Online Eye Exams

Beware the Dangers of Online Eye Exams

by Michael Sopher | Jun 22, 2018 | Relating to Your Patients, Technology & the Internet

Originally Published July 7, 2017 What your patients need to know about these concerning new apps Online eyewear retailer Warby Parker has given optometrists one more reason to dislike them. Now, in addition to offering customers a greater selection of eyewear at a...
Three Ways to Encourage Patients to Shop Small This Season

Three Ways to Encourage Patients to Shop Small This Season

by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement

More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
How Eye Doctors Can Win Despite Online Retailers

How Eye Doctors Can Win Despite Online Retailers

by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
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