by Stephanie Barlas | Nov 5, 2021 | Medical Marketing
Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
by Stephanie Barlas | Aug 14, 2020 | Medical Marketing, Patient Engagement, Relating to Your Patients
What your patients with glasses need to hear from you now In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is...
by Smitha Gopal | Jul 24, 2020 | Emerging Technology & Trends
Why some practices are reporting higher revenues in 2020 The impact of COVID-19 on doctors’ income has been significant. According to the most recent Medscape Physician Compensation Report, practices saw an average 55 percent decrease in revenue and a 60 percent drop...
by Stephanie Barlas | May 8, 2020 | Medical Marketing, Patient Engagement
Reassure patients with proactive communication and patient education during COVID-19 As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about...
by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement
More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
