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How to Thrive, Not Just Survive, Going Forward

How to Thrive, Not Just Survive, Going Forward

by Rebecca Lee | Jul 17, 2020 | Emerging Technology & Trends, Patient Engagement, Practice Pearls

Now’s the time to try these 6 ideas in your practice This has already been a year of extraordinary upheaval and change—and we’re only halfway through 2020. Health care providers have been forced to adapt to evolving circumstances quickly and safely, to the best of...
How Eye Doctors Can Win Despite Online Retailers

How Eye Doctors Can Win Despite Online Retailers

by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
What Patient Education Can and Can’t Do

What Patient Education Can and Can’t Do

by Smitha Gopal | Jun 30, 2016 | Relating to Your Patients

Patient education has changed. Decades ago, doctors distributed pamphlets to patients as needed. Now, people seek instant access to information about their health whenever and wherever they want. According to 2015 data from Pew Research Center, 62 percent of...
Eight Tips and Tools to Expand Your Social Media Audience

Eight Tips and Tools to Expand Your Social Media Audience

by Rob Stretch | Jan 29, 2015 | Relating to Your Patients, Technology & the Internet

One in five Americans use social media websites as a source of health care information, according to National Research Corp.’s latest Ticker survey on consumer health care opinions and behavior. Facebook topped the list, with 94 percent of respondents reporting that...
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