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Top Secrets to Reaching Millennial Patients

Top Secrets to Reaching Millennial Patients

by Michael Sopher | Sep 8, 2017 | Practice Pearls

How meeting the needs of 80 million millennials benefits patients of all generations Millennials have surpassed Baby Boomers as America’s largest generation. Defined as those born between 1982 and 2000, this group is more than 80 million strong and represents more...
Myths and Facts About Over-the-Counter Hearing Aids

Myths and Facts About Over-the-Counter Hearing Aids

by Brad Sopher | Sep 1, 2017 | Practice Pearls, Relating to Your Patients

What your patients need to know about a new law aimed at those with hearing loss A new law aims to make hearing aids cheaper and more widely used by making them available over-the-counter without a prescription or a doctor’s involvement. Is this good news for the...
MACRA: What Is It, and Will It Help or Hurt Your Practice?

MACRA: What Is It, and Will It Help or Hurt Your Practice?

by Smitha Gopal | Aug 18, 2016 | Emerging Technology & Trends, Practice Pearls

Nearly half of U.S. doctors are unfamiliar with the Medicare Access and CHIP Reauthorization Act of 2015, otherwise known as MACRA, according to a new survey by Deloitte. Yet the proposed rule’s shift from fee-for-service to pay-for-performance will drive health care...
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