Opening a New Practice Location: Part 2

Opening a New Practice Location: Part 2

What to consider when evaluating office space, signing a lease, and attracting patients Deciding where to open a medical practice or launch a new location is a big decision that ultimately affects the success of your business. In our first post on this topic, Opening...
How to Capture Compelling Patient Testimonials

How to Capture Compelling Patient Testimonials

Tips for gathering powerful, personal feedback to market your practice Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care...
Wintertime Marketing Strategies for Your Practice

Wintertime Marketing Strategies for Your Practice

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...