Emerging Technology & Trends

Five Steps to Running a Patient-Focused Practice

Health care is changing. We are seeing a greater focus on patient satisfaction and a shift toward pay-for-performance reimbursement...

How a Strong Brand Focuses Your Organization

Last month, our company completed our rebrand, and we announced our name change from Eyemaginations to Rendia. Our new brand identity...

MACRA: What Is It, and Will It Help or Hurt Your Practice?

Nearly half of U.S. doctors are unfamiliar with the Medicare Access and CHIP Reauthorization Act of 2015, otherwise known as MACRA,...

The Role of Patient Education in Successful Co-management

Four out of five cataract diagnoses are made by an optometrist, making ODs the gatekeepers to cataract referrals and to intraocular...

Three Quick Strategies to Improve Your Medical Practice SEO

Guest post by Elaine Bushey, Client Services & Web Team Manager at Fast Track Marketing Search engine optimization (SEO): this is...

How Eye Doctors Can Win Despite Online Retailers

Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online...

From Appearance to Hardware: Reconsidering Your Waiting Room Setup

Your waiting room is the chance for you to make a great impression and own up to the promises made on your website. From the technology you have (or don’t have) to overall appearances, we want to go over how you can improve your patients' first experience with your practice.

How Is Your Practice Performing? New Videos to Refresh Patient Care

Have you done your spring cleaning? Summer is just around the corner, so before vacations begin, take the time to evaluate how your...

How Dry Eye Centers of Excellence Benefit Patients, Doctors, and Practices Alike

What if there was a way to better serve your patients, inspire positive interactions with self-paying patients, increase referrals, and...