by Smitha Gopal | Dec 18, 2014 | Patient Engagement
In previous posts, we’ve discussed why patients want tech-savvy doctors, what goes into effective patient education materials, and what patients from different generations want from their health care providers. But when it comes to specific, practical, even measurable...
by Smitha Gopal | Dec 4, 2014 | Patient Engagement, Relating to Your Patients
Doctors hate it, but almost everyone does it. At the first sign of symptoms, we go online. Health-related research is one of the top three online activities in the world, according to the Content Marketing Institute. Eight out of 10 online health seekers begin at a...
by Smitha Gopal | Nov 20, 2014 | Emerging Technology & Trends
Your employees are the face of your medical practice. They are the first people patients encounter when they walk in the door, they’re the ones answering the phones, and they are the ones who ultimately affect your daily operations and your bottom line. Bonus and...
by Smitha Gopal | Nov 13, 2014 | Patient Engagement
Do patients understand all, or even most, of the information their doctors provide them about their health and treatment? The sobering answer is that not enough patients do. Most patient education materials are written at or above a 10th-grade reading level, yet...
by Smitha Gopal | Nov 6, 2014 | Emerging Technology & Trends, Patient Engagement
To better serve patients, and to attract new ones, doctors can’t assume all patients are alike. Each generation expects different things from their doctors and makes health care decisions differently, so doctors need to give real consideration to their patients’...
