Blog Posts
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Fall Allergies and Dry Eye
How to educate patients on symptoms caused by seasonal allergies Fall is here, bringing pumpkin spice lattes, falling leaves – and...
An Exciting New AMD Therapy Is on the Horizon
The first drug for the treatment of geographic atrophy secondary to age-related macular degeneration may be approved this year...
After-Concussion Care for Children
This underexplored area offers opportunities for eye doctors Fall sports are starting back up, and that means doctors may be seeing...
What Patients Want Most From Their Doctors
Empathy can impact patient satisfaction and retention What do patients want from their doctors? Online appointment scheduling, short...
Why Back-to-School Vision and Hearing Exams Are Vital
School is back in session, and you know what that means: it’s time for students to visit the doctor for vision and hearing screenings....
3 Outreach Strategies for Eyecare Practices
How to increase message open rates and patient engagement What’s the secret to effective practice marketing and patient engagement?...
Incorporating Multimedia Content Into Your Patient Forms With QR Codes
QR codes make it easy to provide videos at patients’ fingertips QR codes are everywhere again. Those little black and white square...
Educate Patients on New and Existing Therapies to Keep Them Coming Back
An exciting new drug for dry eye disease will soon be available Several novel and greatly needed ocular surface disease agents are...
Are You Including Captions and Subtitles in Your Videos?
Why text plus visuals is a must in your patient education content You may not think twice about captions or subtitles in videos. But...