by Dr. Cynthia Matossian | Dec 29, 2021 | Emerging Technology & Trends
The role of education in staff training, patient conversions and practices’ bottom lines The staffing shortage in eye care is at a “catastrophic level,” ophthalmologist Cynthia Matossian M.D. said. Like other industries affected by the pandemic, optometry and...
by Rebecca Lee | May 15, 2020 | Emerging Technology & Trends, Practice Pearls
What business looks like post-COVID-19 Several U.S. states have begun to lift stay-at-home orders and resume elective medical procedures. When and how practices reopen is a complex decision that depends on many variables from region to region, however. One thing that...
by Kristen Shaab | Mar 13, 2020 | Medical Marketing
Are you tapping into the power of the patients you already have? Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract...
by Nat Moore | Aug 9, 2019 | Emerging Technology & Trends
How practices can succeed in today’s competitive job market Health care has the second-highest turnover rate after hospitality, and it’s increasing. According to Becker’s Hospital Review, a study of 11,000 health care employers with more than 11 million...
by Katie Moyer | Feb 15, 2019 | Emerging Technology & Trends, Patient Engagement
Are online reviews, surveys, or other methods the best way to gather feedback? What’s the best way to tell whether patients are satisfied with your practice? Positive online reviews? Lots of new patients requesting appointments? Good patient satisfaction survey...
