by Kristen Shaab | Apr 26, 2019 | Emerging Technology & Trends, Medical Marketing
How to recruit a summer intern to boost your social media presence For most doctors, trying to keep up with practice marketing and social media on top of seeing patients and running a business is a daunting task. Sure, you could pass off these responsibilities to your...
by Kristen Shaab | Aug 17, 2018 | Emerging Technology & Trends, Medical Marketing, Technology & the Internet
Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
by Kristen Shaab | Jun 1, 2018 | Medical Marketing
Ideas to boost business during the slower months Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your...
by Brad Sopher | May 25, 2018 | Relating to Your Patients
How to position yourself as a go-to source of health info instead Do you think your patients are too smart to be influenced by health advice from celebrities? There’s no way educated adults would make medical decisions based on a viral Facebook post or an article...
by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement
More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
