How Dry Eye Centers of Excellence Benefit Patients, Doctors, and Practices Alike

by Smitha Gopal | May 19, 2016 | Emerging Technology & Trends

What if there was a way to better serve your patients, inspire positive interactions with self-paying patients, increase referrals, and grow your practice with little to no effort on your part? It may sound like a too-good-to-be-true marketing scam, but in fact this...

HIPAA and Social Media: Avoiding Costly Mistakes

by Michael Sopher | May 12, 2016 | Emerging Technology & Trends

A nurse inspired by a young chemotherapy patient’s courage posts a photo on her personal Facebook page, being careful not to use the patient’s name. A practice manager posts a photo of an office party on Instagram; a stack of patient files is in the background. A...

How to Avoid Patient No-Shows

by Rob Stretch | Apr 28, 2016 | Emerging Technology & Trends, Patient Engagement

Missed appointments are a common, and costly, problem for medical practices. While the number of no-shows varies by practice and specialty, the average is between five to 10 percent of appointments, health care consultant Elizabeth Woodcock tells Physician’s Practice....

How to Start Your Own Medical Practice: Part One

by Smitha Gopal | Feb 18, 2016 | Emerging Technology & Trends

Decades ago, most doctors graduated medical school and opened their own practices. These days, however, it’s more common for young physicians to take jobs working for large health systems or hospitals. The number of physicians in solo practice was just over 17 percent...

Tips and Trends to Boost Optical Sales

by Rob Stretch | Feb 11, 2016 | Emerging Technology & Trends, Practice Pearls

Retail is changing at light speed, thanks to apps that allow on-the-spot price comparisons, online sales and promotions, and even virtual reality, among other things. To capture the most customers, retailers—including eye care professionals—need to keep up. Here are...