by Michael Sopher | Aug 10, 2016 | Emerging Technology & Trends
Four out of five cataract diagnoses are made by an optometrist, making ODs the gatekeepers to cataract referrals and to intraocular lens (IOL) technology, according to the Optometry Times. And ophthalmologists rely on ODs not only for referrals, but for follow-up care...
by elaine | Jul 27, 2016 | Emerging Technology & Trends, Technology & the Internet
Guest post by Elaine Bushey, Client Services & Web Team Manager at Fast Track Marketing Search engine optimization (SEO): this is one of those marketing strategies that is important (and sometimes daunting) for any business. If you have a medical practice, having...
by Michael Sopher | Jul 21, 2016 | Emerging Technology & Trends, Practice Pearls
Online eyewear retailers are capturing consumers’ interest—and dollars. Warby Parker is probably eye doctors’ biggest online competition, notes VisionWeb. The style-savvy startup has upped their game by opening up a number of retail locations around the U.S. Other...
by Quin Ashworth | Jun 23, 2016 | Emerging Technology & Trends, Technology & the Internet
I know the waiting room has been discussed on this blog before, but I want to approach it from a different angle. Your waiting room is the chance for you to make a great impression and own up to the promises made on your website – almost like a first date with...
by J. Malanka | May 24, 2016 | Emerging Technology & Trends, Latest Videos
Have you done your spring cleaning? Summer is just around the corner, so before vacations begin, take the time to evaluate how your practice is doing. Even the most successful practice can lose sight of its goals and fail to see possibilities for change. According to...
