The Power of Storytelling in Health Care

The Power of Storytelling in Health Care

How stories impact trust, empathy, and patient adherence Consider the following scenario: a patient comes in to see you—an older male, overweight, with a family history of diabetes. Do you:  A) Hand him a brochure that warns of the dangers of pre-diabetes and lists...
How to Capture Compelling Patient Testimonials

How to Capture Compelling Patient Testimonials

Tips for gathering powerful, personal feedback to market your practice Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care...