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Stop Promoting Glasses the Old-Fashioned Way

Stop Promoting Glasses the Old-Fashioned Way

by Stephanie Barlas | Nov 5, 2021 | Medical Marketing

Appeal to modern patients with style, variety, and community outreach The eyewear marketplace has changed. It’s no longer about luxury brands or logos as status symbols. In 2019, consumers are fashion-forward, but more of them are interested in quality, unique...
Masks and Foggy Glasses: Caring for Your Optical Patients

Masks and Foggy Glasses: Caring for Your Optical Patients

by Stephanie Barlas | Aug 14, 2020 | Medical Marketing, Patient Engagement, Relating to Your Patients

What your patients with glasses need to hear from you now In a recent post, we discussed the concerns and confusion your contact lens patients may be experiencing during COVID-19. What’s safe and what’s not? What services is your eye care practice offering now? Is...
Rebuilding Your Routine and Elective Care Pipeline

Rebuilding Your Routine and Elective Care Pipeline

by Smitha Gopal | Jul 24, 2020 | Emerging Technology & Trends

Why some practices are reporting higher revenues in 2020 The impact of COVID-19 on doctors’ income has been significant. According to the most recent Medscape Physician Compensation Report, practices saw an average 55 percent decrease in revenue and a 60 percent drop...
Don’t Lose Business to Online Contact Lens Retailers

Don’t Lose Business to Online Contact Lens Retailers

by Stephanie Barlas | May 8, 2020 | Medical Marketing, Patient Engagement

Reassure patients with proactive communication and patient education during COVID-19 As we discussed in our last post, there is a lot of misinformation circulating during COVID-19. If you run an eye care practice, your patients may be concerned or confused about...
Three Ways to Encourage Patients to Shop Small This Season

Three Ways to Encourage Patients to Shop Small This Season

by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement

More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
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