by Kristen Shaab | Dec 7, 2018 | Medical Marketing
Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...
by Dr. Paul Karpecki | Nov 16, 2018 | Practice Pearls, Technology & the Internet
New technology is on the horizon that can help you streamline your practice New technologies are emerging that will transform ophthalmology and optometry. They may not be the ones that are on your radar, however. “While the eye care world has been fixated on...
by Brigitte Granger | Oct 17, 2018 | Marketing Your Practice
Increase premium conversions, boost patients’ confidence in their treatment decisions, and avoid buyer’s remorse What is the Outcome Simulator? Rendia’s Outcome Simulator was born out of conversations with our customers who explained their challenges communicating the...
by Dr. Paul Karpecki | Aug 31, 2018 | Practice Pearls
Patients want to know about eye-whitening drops, genetic tests, and new glaucoma drugs It’s an exciting time to be an eye care practitioner. Advancements in diagnosis and treatment are happening all the time. Because patients are more engaged in their health and have...
by Katie Moyer | Jun 15, 2018 | Patient Engagement
Why eye doctors are better suited than other providers to treat conjunctivitis Many parents know that telltale itchiness, “goopiness,” and redness of their child’s eyes probably mean one thing: pink eye. Acute conjunctivitis is a common problem, affecting an estimated...
