Used correctly, it’s a powerful tool for patient engagement and practice marketing For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the...
Awareness and education are key to supporting caregivers, who play a major role in health care There is one aspect of health care that greatly impacts patient care, yet is often overlooked: caregiver engagement. There are more than 40 million unpaid caregivers of...
How collaboration between O.D.s and M.D.s can improve patient care and boost success for both Historically, the subject of ophthalmologists co-managing patient care with optometrists has been controversial. However, co-management has become more accepted and...
A patented in-office procedure plus at-home care gives patients relief from this common condition Blepharitis is one of the most common eye conditions, and yet it is one of the most under-diagnosed. Why? First, like dry eye or allergies, blepharitis symptoms can be...
How to educate and treat today’s over-40 population Presbyopi-huh? Nearly all optometrists who responded to a recent poll—92 percent—agreed that most patients have no idea what the word “presbyopia” means. The poll of 143 ODs, conducted by Optometry Times and...
