by Stephanie Barlas | Oct 18, 2019 | Medical Marketing, Patient Engagement
Used correctly, it’s a powerful tool for patient engagement and practice marketing For as long as email has been a part of our daily lives, doctors have been concerned about whether or not to use this method of communication with their patients. Even in 2019, the...
by Katie Moyer | Oct 11, 2019 | Patient Engagement
Awareness and education are key to supporting caregivers, who play a major role in health care There is one aspect of health care that greatly impacts patient care, yet is often overlooked: caregiver engagement. There are more than 40 million unpaid caregivers of...
by Smitha Gopal | Oct 4, 2019 | Emerging Technology & Trends
How collaboration between O.D.s and M.D.s can improve patient care and boost success for both Historically, the subject of ophthalmologists co-managing patient care with optometrists has been controversial. However, co-management has become more accepted and...
by Dr. Paul Karpecki | Sep 27, 2019 | Practice Pearls
A patented in-office procedure plus at-home care gives patients relief from this common condition Blepharitis is one of the most common eye conditions, and yet it is one of the most under-diagnosed. Why? First, like dry eye or allergies, blepharitis symptoms can be...
by Katie Moyer | Aug 2, 2019 | Patient Engagement
How to educate and treat today’s over-40 population Presbyopi-huh? Nearly all optometrists who responded to a recent poll—92 percent—agreed that most patients have no idea what the word “presbyopia” means. The poll of 143 ODs, conducted by Optometry Times and eye...
