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Wintertime Marketing Strategies for Your Practice

Wintertime Marketing Strategies for Your Practice

by Kristen Shaab | Dec 7, 2018 | Medical Marketing

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...
Doctors: Here’s How to Market Your Practice

Doctors: Here’s How to Market Your Practice

by Kristen Shaab | Aug 17, 2018 | Emerging Technology & Trends, Medical Marketing, Technology & the Internet

Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
Three Ways to Encourage Patients to Shop Small This Season

Three Ways to Encourage Patients to Shop Small This Season

by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement

More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
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