Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...
Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
