How Patient Education Can Help Build Empathy in Health Care


What makes a good doctor? In a poll by Dr. Ashish Jha of the Harvard T.H. Chan School of Public Health, “empathy” was the most popular answer (18%), followed by “good listener” (14%) and “compassionate/caring/kind” (13%). Empathy is critical when communicating with patients – in fact numerous studies have shown that effective communication between health care providers and patients can boost patient satisfaction, adherence to medications, and lead to fewer malpractice cases.

Want to build empathy in your practice, but don’t know where to start? We’ve got you covered. This month, our latest videos show patients you care and understand their concerns.

Make positive change

Change is hard. When you ask your patients to quit smoking or start exercising, at first they might be overwhelmed. Why not send them an encouraging message for inspiration? With the new, “It’s Never Too Late” vignette, your patients will get ideas for how to start making positive changes, today.

Best for: your waiting area and social media


A smile is contagious. So is pink eye.

That’s why we updated our “Conjunctivitis: Overview” video per advice from Filutowksi Cataract & Lasik Institute. The video now includes treatments and explains the importance of completing the full course of antibiotics, if prescribed.

We recommend it for: your waiting area or your website


Something stuck in your eye?

We all know how uncomfortable it is when you have an eyelash or something in your eye. In our new video, “Something in your Eye?” we give some tips for how to safely find relief.

You might like it for: playing in your waiting area or sharing on social media


‘Tis the season

If you want to strengthen your relationship with patients outside of their exams, send some good tidings. Spread the holiday cheer and include our “Holiday Wishes” vignette in a holiday email blast to show how you are thinking of your patients.

We suggest: sending it in a holiday email blast or playing in your waiting area


Heard of GERD?

Next week is GERD (Gastroesophageal Reflux Disease) Awareness Week, conveniently the same time as Thanksgiving. Here’s a playlist featuring some of our GERD-related content that you can share with patients so that they avoid heartburn – or at least know who to turn to if they do overindulge.

We recommend: sharing on social media or putting on your website


What are some of the biggest areas of confusion for your patients? Let us know how we can help by submitting a content request for Rendia.

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