by Michael Sopher | Jun 11, 2015 | Relating to Your Patients, Technology & the Internet
“Video is about to become the way we all visit the doctor,” proclaims Wired magazine. While there have been predictions for decades about providing medical care via video chat — and pioneers like Google have been testing it out for awhile — a new decision by the...
by Michael Sopher | Apr 16, 2015 | Patient Engagement
There’s a lot of talk in health care these days about patient satisfaction and patient engagement. And certainly, any successful medical practice needs to keep the people it serves front and center in its minds and marketing efforts. In a recent post, we discussed how...
by Michael Sopher | Apr 2, 2015 | Emerging Technology & Trends, Patient Engagement
If everything else about health care is changing, it makes sense that the way doctors market their practices should change as well. Gone are the days that an ad in the Yellow Pages was enough to bring patients through the door and keep them there. Today’s...
by Michael Sopher | Mar 19, 2015 | Patient Engagement, Relating to Your Patients
Not all patients are created equal. Different generations make health care decisions in different ways, and now evidence is showing that age isn’t the only factor in how patients approach their care. In a report on rising consumerism in health care, the Deloitte...
