by Kristen Shaab | Jun 1, 2018 | Medical Marketing
Ideas to boost business during the slower months Think business has to slow down for medical practices in the summer? Think again! The longer, lazy days of summer can be the perfect time to bring in more patients and more revenue – if you’re savvy about your...
by Kristen Shaab | Dec 8, 2017 | Medical Marketing, Patient Engagement
More U.S. consumers are supporting local businesses, including optical customers More Americans than ever were willing to “Shop Small” this year, according to projections and initial data from this year’s Small Business Saturday. Held two days after Thanksgiving — and...
by Kristen Shaab | Sep 29, 2017 | Medical Marketing, Technology & the Internet
Why health care needs to make the switch to online marketing Compared to other industries, health care is slow to embrace change. This is especially true when it comes to adopting technology. Yet from EHRs to online scheduling, doctors have slowly but surely come...
by Kristen Shaab | Jun 30, 2017 | Emerging Technology & Trends, Patient Engagement
Things you may not think would affect how patients feel about their health care, but do Doctors know that patient satisfaction and perception of care are not the same thing, though the phrases are often used interchangeably. This can be frustrating, since doctors also...
by Kristen Shaab | Apr 18, 2013 | Emerging Technology & Trends, Technology & the Internet
The Internet has the power to help and the power to harm when it comes to building your practice’s reputation. Used correctly, it can be a wonderful tool, highlighting your expertise and providing a useful way for new patients to find you and existing patients a way...
