How to Capture Compelling Patient Testimonials

How to Capture Compelling Patient Testimonials

Tips for gathering powerful, personal feedback to market your practice Doctors, you may be overlooking an important tool for marketing your practice and attracting new business: effective patient testimonials. Ever since patients began reviewing their health care...
Wintertime Marketing Strategies for Your Practice

Wintertime Marketing Strategies for Your Practice

Seasonal displays, promotions, and charitable giving are great ways to boost business this time of year The holiday season is in full swing. While an optical or medical practice may not be the first place holiday shoppers think of when looking for gifts, there’s no...
Public Speaking Tips for Doctors

Public Speaking Tips for Doctors

Expert advice on how to give a compelling talk to any audience Chances are, most doctors will be called upon to do some public speaking at some point in their careers. Whether you’re giving a patient education seminar, presenting at a medical conference, or speaking...