by Katie Moyer | Dec 1, 2017 | Relating to Your Patients
Patients need to know that lid hygiene products and services go beyond baby shampoo Do your patients know what blepharitis is? Do they think Demodex is a type of sales presentation software? Would they confuse MGD with a common Chinese food additive? These may seem...
by Katie Moyer | Oct 6, 2017 | Emerging Technology & Trends, Medical Marketing, Patient Engagement
Get more patients by focusing on what’s important to them Recently, we’ve discussed many ways to improve your practice’s marketing efforts. Having a strong online presence and using digital marketing strategies are important in 2017. But those aren’t the only...
by Katie Moyer | Sep 15, 2017 | Relating to Your Patients
These patient education videos address top risks for the 41M contact lens wearers in the U.S. Approximately 41 million U.S. adults wear contact lenses, according to a recent CDC study, along with more than 3 million adolescents. To eye doctors’ dismay, the data show...
by Katie Moyer | Jul 28, 2017 | Emerging Technology & Trends, Patient Engagement
These factors within doctors’ control make a difference to patients As the battle over health care reform in the U.S. rages on, doctors may feel that there is little they can do to improve things in any significant way for their patients in the midst of all this...
by Katie Moyer | May 5, 2017 | Relating to Your Patients
Patient education plays a critical role in easing tough medical situations One of the hardest parts of a doctor’s job is telling patients something they do not want to hear. That could mean informing patients that you will not prescribe the opioids they have...
