Last year, maybe you educated patients the old fashioned way, using pamphlets and posters. We respect that classic style… but maybe it’s time to go beyond the paper for a more customized, lasting message.
We challenge you to take patient education to the next level this year. It’s 2016, and we’re in the digital age. Becoming the paperless, tech-savvy practice you’ve always dreamed of doesn’t have to be hard, especially when you start with a few strategically-placed videos throughout your practice. You tell us your key topics for patient conversations, and we’ll help you reach your patients over the internet. Take a look at some of our newest videos to see how our cutting-edge content can help you show patients that you really care.
Challenge accepted? Look no further.
The benefits of understanding your benefits
If your patients are responsible for paying for part of their eye care, let them know that they can use their employer-sponsored flexible spending account or health savings account with our new video, “FSA or HSA to Pay for Eye Care.”
We recommend: putting it on your practice website or including in pre-appointment emails
Visual field of dreams
The visual field test is so simple, yet so important. Do your patients know why it’s performed? Help your patients see the big picture with our new video, “What is a visual field test?”
Best for: adding on your website or playing in the waiting area.
Keep an eye open…
…for this new “What is ptosis?” vignette.
We suggest: sharing on social media and in this month’s waiting room playlist
Eliminate confusion about Retinal Artery Occlusion
The sudden vision loss that occurs with retinal artery occlusion can be unnerving. That’s why we made a “Retinal Artery Occlusion” narrative to help explain what’s happening in the eye, why it’s urgent to seek care immediately, and how it can be a symptom of a systematic vascular issue.
We appreciate the expertise of Dr. Krishna Mukkamala of Georgia Retina and Dr. David Levinson of Eye Physicians & Surgeons, PC for their help on this piece.
Best for: chairside explanations and emailing home to patients
Need a vacation?
You’re not alone. You and your patients can travel the world right from the comfort of your waiting area. Check out our latest vignette series, “Name The Landmark.”
It’s best as: interspersed throughout your waiting room playlist
It’s Glaucoma Awareness Month
What better way to spread awareness about glaucoma than short, sharable videos? Check out a sample of some of our glaucoma content.
Best for: sharing on social media and in this month’s waiting room playlist. Bonus points for using the #GlaucomaAwarenessMonth hashtag on Twitter and Facebook!
Want to be on top of the latest trends? Be sure to subscribe to our newsletter.