by Kirby Browning | Apr 22, 2022 | Emerging Technology & Trends, Marketing Your Practice
8 ways video can improve your website and increase conversions Are you making the most of your practice’s website? Simply having an attractive site is not enough to get patients through the door. If people – prospective patients, in particular – can’t find your...
by Kristen Shaab | Jul 5, 2019 | Medical Marketing
Getting specific about patient-friendly info, images, and user experience We’ve discussed before the importance of your practice’s website. It is usually the first stop for patients, especially younger ones, when looking for a doctor: 88 percent of patients under age...
by Quin Ashworth | Mar 8, 2019 | Medical Marketing
What a patient-focused site looks like in 2019 What’s the first step most people take when looking for a new doctor? They go online. Your website is the first impression most prospective patients will get of your practice. Your online presence matters – especially to...
by Kristen Shaab | Aug 17, 2018 | Emerging Technology & Trends, Medical Marketing, Technology & the Internet
Originally Published August 18, 2017 Five marketing strategies to improve your reach and get more patients in the door Want more patients? You already know you need a website, a social media presence, and an email list. After that, the trick is knowing how to leverage...
by Smitha Gopal | Jan 11, 2017 | Emerging Technology & Trends
Have you ever thought about how people with visual impairments navigate the world? If you’re an eye care professional, you probably have. You know the challenges people with low vision or color blindness have reading recipes or distinguishing green lights from red.But...
