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Why Sponsored Content Erodes Patient Trust

Why Sponsored Content Erodes Patient Trust

by Smitha Gopal | Mar 20, 2020 | Emerging Technology & Trends, Patient Engagement

‘Free’ patient education from manufacturers comes at a cost Health care has a trust problem. Recent data shows patient trust in the health care industry is declining, according to Modern Healthcare. There are many reasons for this, including rising out-of-pocket costs...
Internal Marketing: The Low-Cost, High-ROI Way to Grow Your Practice

Internal Marketing: The Low-Cost, High-ROI Way to Grow Your Practice

by Kristen Shaab | Mar 13, 2020 | Medical Marketing

Are you tapping into the power of the patients you already have? Attractive, patient-focused website? Check. Active social media accounts? Check. Targeted, high-quality advertising strategies? Check. More medical practices are upping their marketing game to attract...
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