Videos to educate patients about this common condition and treatments
These days, patients may be extra aware of symptoms like a stuffy or runny nose. Is it a cold? COVID-19? Or something else? Doctors are used to helping patients make the distinction between cold and flu symptoms. And now more than ever, it’s the perfect time to educate patients about sinusitis. Rendia can help at every step, from raising awareness on social media to letting patients and caregivers know what to expect from other treatment options such as balloon sinuplasty procedure. Read on for strategies and videos to use with your ENT patients now.
Educate and encourage prospective patients
The first step to getting more patients in the door of your ENT practice is raising awareness. If, for example, your ENT practice offers balloon sinuplasty, getting the word out about this underappreciated procedure can help you attract new patients. Many people may not know the difference between a cold or a sinus infection, or whether their symptoms are caused by a viral infection or a bacterial infection and if they will go away on their own. They also may not realize that sinus infections are sometimes called sinusitis.
Videos can help patients understand the differences between various ENT symptoms and conditions.
Video can be especially helpful in explaining symptoms to patients, especially to distinguish between different conditions affecting the nasal passages and sinuses. It can also clarify for patients when to seek treatment.
Consider sharing this video on your social media pages, with a call to action such as “If your cold-like symptoms have lasted more than 10 days, you may have sinusitis. Schedule an appointment today.”
Visually explain symptoms and causes
Once patients come to your practice, you can explain how treatment for sinusitis is much different than the treatment for a cold or allergies, emphasizing the varying levels of treatment needed to address sinusitis. Depending on whether it’s mild or severe, acute or chronic, you can easily educate patients with videos on both the immediate symptoms they’re experiencing, as well as how the condition can progress over time without treatment. Showing how the condition progresses can help give patients a better perspective on the long-term effects of their sinusitis.
Use educational videos to show patients how their sinusitis may progress over time with and without treatment.
Show this video in your waiting room to explain to patients that chronic sinusitis may be caused by blockages in the nasal canal such as polyps or a deviated septum, or by inflammation due to a cold or allergies.
Inform and engage balloon sinuplasty patients
Sometimes, a patient does need more than just medications to address their sinusitis. This can often be a cause of concern for patients, whether they are anxious about their treatment outcome, risks, or even just experiencing general white coat syndrome.
Balloon sinuplasty is often a misunderstood treatment. Video can help better explain the procedure to patients.
While balloon sinuplasty has been approved by the FDA since 2005, it is often a misunderstood and underappreciated treatment. Video can help better explain to patients how the procedure is minimally invasive, as well as illustrate how effective it can be for patients suffering sinusitis.
See how some of our most popular sinusitis videos can complement your balloon sinuplasty specialty practice.